All The Details on Crown Princess Victoria’s Custom H&M Gown

Crown Princess Victoria Prince Daniel Swedish Royal Wedding

Hanne Juul/All Over Press Denmark

Before ID’ing her gown at Prince Carl Philip‘s June 13th nuptials, I would have assumed Crown Princess Victoria had chosen a couture piece for the occasion.

Prince Couple Sweden Siblings

Mattias Edwall


Imagine my delight when I learned that the heir to the Swedish throne was wearing a custom-made dress from H&M’s Conscious Collection.

“The gown was a custom made H&M Conscious Exclusive dress made of organic silk and organic linen,” a rep for the brand told me via email.  “The dress was inspired by a skirt from the Conscious Exclusive Collection that was launched earlier this year in April.”

HM Conscious Collection Skirt


According to Red Carpet Fashion Awards, Olivia Wilde wore the skirt to the 2015 Elle Style Awards.  Ironically, Wilde herself is a princess from first marriage to Italian Prince Tao Ruspoli.



Two thumbs up for royalty wearing home-grown brands.


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One thought on “All The Details on Crown Princess Victoria’s Custom H&M Gown

  1. Colleen says:

    Love that she’s wearing H&M and sending a good message and classically beautiful styling but the fabric design was not attractive . She looks like she got splashed with mud on the way to the ball.

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