All The Details on Crown Princess Victoria’s Custom H&M Gown

Crown Princess Victoria Prince Daniel Swedish Royal Wedding

Hanne Juul/All Over Press Denmark

Before ID’ing her gown at Prince Carl Philip‘s June 13th nuptials, I would have assumed Crown Princess Victoria had chosen a couture piece for the occasion.

Prince Couple Sweden Siblings

Mattias Edwall

 

Imagine my delight when I learned that the heir to the Swedish throne was wearing a custom-made dress from H&M’s Conscious Collection.

“The gown was a custom made H&M Conscious Exclusive dress made of organic silk and organic linen,” a rep for the brand told me via email.  “The dress was inspired by a skirt from the Conscious Exclusive Collection that was launched earlier this year in April.”

HM Conscious Collection Skirt

H&M

According to Red Carpet Fashion Awards, Olivia Wilde wore the skirt to the 2015 Elle Style Awards.  Ironically, Wilde herself is a princess from first marriage to Italian Prince Tao Ruspoli.

 

 

Two thumbs up for royalty wearing home-grown brands.

 

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One thought on “All The Details on Crown Princess Victoria’s Custom H&M Gown

  1. Colleen says:

    Love that she’s wearing H&M and sending a good message and classically beautiful styling but the fabric design was not attractive . She looks like she got splashed with mud on the way to the ball.

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